Emusic’s New deal with the Devil is not Fan friendly
I’ve been on eMusic since they began and have dealt with their changes and growth throughout the years. Always linking to them for almost every post in hopes of inspiring a purchase for other rabid music fans. This new deal with Universal Music Group is not a great one. Although the numbers sound good(250,000 addition to catalog) the fall-out is bad for fans of what got the digital music club there in first place.
Emusic was always been the one place you could get a true read on what was being offered in Indie music land. Now with Merge Records gone a whole slew of awesome labels
under the Beggars Group which includes Rough Trade, 4AD, Matador, XL, among others there is little in a way of choice.
It will be interesting to watch the Emusic charts for sure but One of the key things(ok actually there are several) with emusic was that the cost of entry was low so you could sample several new bands all the time.
I loved it. They also did a great job of championing new bands that were not part of any of the aforementioned labels who otherwise would never be on their radar unless Emusic bubbled them up and gave them a chance.
Now songs are anywhere from 79 cents to 49cents! Where they used to be half that and then half that before. Still cheaper than iTunes standard 99cent or 1.29! but man have they made up the difference. I’m not going to get into a long cost analysis but the analogy is consitent with the target crushing your local mom and pop shop. Imagine if your cool local indie suddenly started charging you more suddenly unilaterally for everything. No more nice price. And even more if it was popular! WTF. Should you not pay less if something is popular? Not more. We obviously are not privy to the exact offer that the indies rejected if any. Their statements reference terms but that is the confidential stuff.
Another disturbing thing is that because it’s a download site and you went back to grab a copy of something because it got corrupted the prices you see are the new ones. Does this mean I have to rebuy? Well it seems that is the case. The whole advantage of having a download site like emusic is that you could go and get a copy of your file in case you wanted to post some of your work computer vs your home machine.
So basically as of Nov 18th some of the cooler independent labels won’t be available for some time. Emusic will need to do some serious price-point re-tinkering with their system to bring back the labels that have said no thanks. Hell even create a different set of charts because lord knows I don’t want to see Kenya competing against Matt and Kim or whatever.
On the other hand this is great news for insound and the other independent download hotspots and maybe make other cool shops like ubiquity records update their cart system or if amoeba music expanded theirs? It creates an opportunity for music fans to utilize the blogs and go direct if possible but where do we send them? Merge Records right now has a great online store but that’s just one label. So they umbrella an pool their resources? Ironically, the one band I always wanted to get some tunes from was Sonic Youth and now their awesome back catalog is part of the defection. So now what?
If mog.com were smart they’d add a ecommerce layer so if somebody really wanted to own something they could; but lets see if their new app is cool enough. Last.fm can’t because of the sheer conflict using itunes data scrobbler and who knows what is in store for ping.fm.
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